Choose one business objective
Decide which action matters for this campaign: a qualified inquiry, a booking or a purchase. A clear goal makes it easier to judge whether the campaign is helping.
Define the offer and audience
Describe the customer problem you solve and the reason someone should consider your offer. Match your message to the needs of the audience you want to reach.
Connect the ad to the landing page
Keep the promise in your ad consistent with the destination page. Show the relevant information and make the next action easy to understand.
Plan your review
Agree on a budget, review points and a way to track meaningful actions. Use feedback from the inquiries you receive to refine your message and offer.